Direct Line May 2011 : Page 2
>> continued from page 1 way and “Y” works that way, Hodges will cut through the confusion with a sword of clarity. If you want to monitor what’s being said about you and your business on Facebook and Twitter, this breakfast session will do the job and get you back to the office before the boss finishes his first cup of coffee. You’re the boss? Then you’ll want to hear what Peter has to say about parsing the value of the results you’re getting (or anticipating), so you can hold your own IT guru’s feet to the fire. He’ll also show you how to pick up on several FREE tools that can help you out. What do you do when someone (or worse, a whole LOT of someones) proclaims to the online community that your company’s latest product is a pile of donkey doo? Do you stand up and shout, “That’s not true!” or just hunker down and hope the storm passes? (Hint: Hodges generally advocates doing something in the middle … but exactly how do you do that?) Hodges, is helping to implement an expanded online and social media presence as a board member of the Rocky Mountain DMA. He serves as Bellco’s communications editor, overseeing all aspects of web content, email marketing and recurring newsletters for the $2 billion financial services organization. He also is Social Media chair for Cancer League of Colorado, as well as providing guidance for other credit unions across the country as they began their social media efforts. He can be reached at peterh@bellco.org or 303-689-7853. Direct Line A Publication of the Rocky Mountain Direct Marketing Association RMDMA Executive Director * ED SWARTLEY P.O. Box 462612 Aurora, CO 80046-2612 720-922-9413 RMDMA-Ed@rmdma.org * Please make a record of RMDMA’s new mailing address DirectLine Editor GINA OVERBOE Dingo Maintenance Systems 720-237-9780 goverboe@dingo.com Printing MIKE ANTONUCCI, president Colorado Printing Company Neal Sceva, RMDMA representative 303-345-5188 neals@cpcsolutions.com Breakfast Brainstorming: Social Graces Wednesday, May 11, 2011 7:30 to 8:45 a.m. Henry Wurst Inc., 5000 Osage Street Member $15, non-member $20, early bird Member $20, non-member $25, after May 4th Speaker: Peter Hodges, integrated marketing analyst, Bellco Credit Union ONLINE REGISTRATION (including secure credit card payment) available at: www.regonline.com/Register/Checkin.aspx?EventID=959570 For more information: RMDMA-Ed@rmdma.org or 720-922-9413. You also may visit the Rocky Mountain DMA website at www.RMDMA.org/051111 for additional details. When: Time: Where: Cost: Paper JON TAYLOR Unisource 12601 E 38th Ave Denver CO 80239 303-376-4229 jonathan.taylor@unisourcelink.com Mailing KEVIN WEISSMAN EndPoint Direct 700 W. 48th Ave., Unit C Denver, CO 80216 303-765-1383 kevin@endpointdirect.com May Speaker Peter Hodges, Integrated Marketing Analyst for Bellco Credit Union, serves as Bellco’s communications editor, overseeing all aspects of web content, email marketing and recurring newsletters for the $2 billion financial services organization. Since 2008, Peter has established the Greenwood Village-based Bellco as a leading user of social media tools such as Facebook and Twitter providing guidance for other credit unions across the country as they began their social media efforts. Peter has actively volunteered for the RMDMA since 2006 and currently is a member of its board of directors. He also is Social Media chair for Cancer League of Colorado. He can be reached at peterh@bellco.org or 303-689-7853. Design RACHEL SIMPSON RJS Design Studio 8147 Gladwater Falcon CO 80831 719-495-6132 rachel@rjsdesignstudio.com Thanks to our 2010-2011 Corporate Sponsor: 2 May 2011 / RMDMA.org
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