OFA Bulletin January/February 2011 : Page 2

OFA Mission Statement To support and advance professional horticulture. OFA: The Association of Horticulture Professionals 2130 Stella Court Columbus, Ohio 43215-1033 USA 614-487-1117 Fax: 614-487-1216 ofa@ofa.org www.ofa.org Forum OFA Makes Plans for the Future of the Industry by Michael V. Geary, CAE OFA Bulletin January/February 2011 NUMBER 925 Editorial Staff Stephen A. Carver, Ph.D. Laura Kunkle Editor Contributors Bill Argo Bridget K. Behe Tina Bemis Todd Burkdoll J.M. Byrne Raymond Cloyd Paul Fisher Michael V. Geary Lynn P. Griffith Jr Mary K. Hausbeck Harvey Lang Roberto G. Lopez Neil Mattson Venus Opal Reese Frank Zaunscherb pon his retirement in 2002 as OFA’s Executive Director, Dennis Kervin wrote a final article for our member newsletter. He expressed his excitement for the future of the organization and its opportunities for growth. In the article, Dennis shared his efforts to “spread the responsibility of the association’s future growth to the hands and minds of more people.” “The result,” he continued, “was more member and volunteer leadership… in the planning and decision-making process.” It is clear today that Dennis and his immediate successor, John Holmes, harnessed the wisdom of our members and set in motion dramatic changes in how OFA is perceived and how the organization will service the horticulture industry. U Considered by many to be the premier association serving the greater horticulture industry in North America and beyond, OFA embarked on a journey at least 13 years ago under Dennis’s leadership when leaders and other members developed a formal strategic plan. Since then, our staff and members have updated the plan, and most recently, in the 2009-2010 cycle, cast the net wider to include all facets and concerns of the industry. In doing so, the 40-member task force made up of the OFA Board of Directors, members, staff, and other key stakeholders explored the key issues facing the industry. They considered questions about future societal needs, legislative and regulatory agendas, the global economic and business climates, science and technology, and how our industry will compete in a crowded marketplace. Some of the questions included: • How will OFA assist members in addressing the buying habits of new generations? • How will OFA create greater demand for industry products? • How will OFA respond to the increasing regulatory and tax pressures felt by its members? Published Bimonthly Copyright © OFA 2011. Permission is hereby given to reprint articles appearing in this OFA Bulletin provided the following reference statement appears with the reprinted article: “Reprinted from the OFA Bulletin, (phone: 614-487-1117) January/February 2011, Number 925.” No endorsement is intended for products mentioned in this OFA Bulletin, nor is criticism meant for products not mentioned. The authors and OFA assume no liability resulting from the use of practices printed in this OFA Bulletin. • How will OFA increase the value of membership? • How will OFA engage younger generations in the association? • How will OFA disseminate industry research generated from other sources? • How will OFA service the various industry segments? • How will OFA develop closer working relationships with other industry organizations? • How will OFA increase interest in the industry as a career choice? • How will OFA help serve members’ customers? • How will OFA respond to national issues related to greenhouse regulations? Certainly, OFA cannot unilaterally answer all of these questions, but we can address many of the anxieties and needs of our members. To that end, in February 2010 a new strategic plan was adopted by the OFA Board of Directors. This plan for the next three years outlines the organization’s vision for serving our members and the horticulture industry. It establishes a framework for achieving long-term objectives such as becoming a worldwide resource for information, a trusted source for professional development, and a key facilitator for industry buyers and sellers. The organization hopes to advance its services in the following areas: • Industry leadership and professional development • Industry collaboration • Connecting buyers and sellers OFA’s 15 active committees, the Board, and staff are charged with implementing the vision. Great progress has been made in a short amount of time. You will soon see new educational programs that are 2 OF A Bulletin

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