Direct Line January : Page 2
MORNING WORKSHOP 10:00 -11:30 A.M. The Power of Your Brand ... In our modern world, brand definition has to cover all the bases In a world filled with “Social Media Techniques” and “SEO Strategies,” do you worry that your brand marketing strategy has lost its traditional punch? If so, you’re not alone. While the power of new media can enhance marketing results, those who stray too far from the traditional strengths – good design, strong copywriting and a physical presence in the real world – can find themselves up a data stream without a paddle. Ian Serff, owner and creative director of Serff Creative Group, Inc., offers insights into strategies that do indeed leverage email tactics and digital delivery ... but retain the strengths of print-on-paper appeal and direct-mail delivery that have served the industry well for many generations. Serff will explain the critical value of establishing yourself well on the many fronts of marketing in the 21st century – in print, web, social media and SEO. No matter the medium – high tech or low – you and your team have to understand how to be creative in building interest and in building brand awareness effectively. Direct Line A Publication of the Rocky Mountain Direct Marketing Association RMDMA Executive Director / Advertising Sales / Sponsorships / DirectLine Editor ED SWARTLEY P.O. Box 462612 Aurora, CO 80046-2612 720-922-9413 RMDMA-Ed@rmdma.org Design RACHEL SIMPSON RJS Design Studio 8147 Gladwater Falcon CO 80831 719-495-6132 rachel@rjsdesignstudio.com Printing MIKE ANTONUCCI, president Colorado Printing Company Neal Sceva, RMDMA representative 303-345-5188 neals@cpcsolutions.com LUNCHEON -Our Panel of Industry Experts Includes: Sallie Burnett Strategist. Leader. Innovator. An expert in the field of relationship marketing and a strategic thought leader in the ever-changing landscape of customer communication and brand loyalty, Sallie is the founder and president of Customer Insight Group Inc. – and the RMDMA’s 2009 Direct Marketer of the Year. She is a highly sought-after speaker for national industry conferences and regularly serves on panels that address the successes of the industry and its future. Deb Daufeldt Copywriter. Email strategist. Program designer. The founder and president of Second Story Solutions LLC, Deb provides website usability enhancement and search engine marketing, as well as email strategy, design, development, copywriting and integration services. An advocate of the concept that email marketing isn’t advertising – it’s dialog – she finds the often-hidden and subtle value of a company’s products and services and develops a voice that invests credibility and demand. Ryan Hartman MBA. Baby Boomer. Online apps. Ryan is director of business development for Wizbang Solutions, builders of result-driven direct response marketing – strategies, creative, state-of-the-art data services, printing, lettershop and advanced fulfillment. Ryan’s expertise stretches from casino/financial verticals to construction of customized online software. His fields of specialty also include politics, health care and IT. Ian Serff Creator. Designer. Brander. Ian’s creative work focuses on ways to present your brand properly to customers and prospects. The owner and art director of Serff Creative Group, Inc., Ian’s national clientele gives him unique perspectives on the sometimes tricky combination of strategic aims with creative design. Ian brings to the panel more 20 years experience in the design industry, including print, web, interactive media, and strategic branding implementation. Paper JON TAYLOR Unisource 12601 E 38th Ave Denver CO 80239 303-376-4229 jonathan.taylor@unisourcelink.com Mailing KEVIN WEISSMAN EndPoint Direct 700 W. 48th Ave., Unit C Denver, CO 80216 303-765-1383 kevin@endpointdirect.com Thanks to our 2010-2011 Corporate Sponsor: 2 January 2011 / RMDMA.org
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