Running Insight Running Insight VO2 NO13 : Page 4
Running Workshop (continued) 2010 Workshop: Keeping Specialty Special Sponsored by The Independent Running Retailers’ Association, Saucony & Bodyglide Hosted by Karnan Associates and Formula 4 Media August 23-25, Bethesda, MD Workshop Agenda Pre-workshop Training – A member of the Karnan Associates team will be assigned to your store and will get you ready for the workshop. They will make sure you arrive in Chicago with everything you will need to get full benefit from all the sessions. Monday, August 23rd Day 1 – Keeping Specialty Special Registration and Packet pick-up 12:30pm to 1:00pm Sign in, pick up your welcome pack and meet up before the workshop begins. This is a great opportunity to meet new colleagues and renew old friendships. 1:00 Opening – Keeping Specialty Special The running channel is primed to become a 1 billion dollar channel by the end of 2013. What are you doing to prepare for that growth? Predators are coming in to get a piece of the action. Customers have more choice than ever. Running Specialty is no longer a low profile channel in the industry. What can you do to prepare for challenges we will certainly face in the upcoming years. 2:00pm to 3:15pm—Keeping the Business Special A special business is always a good business. What all businesses need to know in order to turn their passion into profits. This session will introduce the Karnan Associates retail dashboard and explain why every business needs to have certain key indicators at their fingertips. 3:30pm to 4:45pm—Keeping the Experience Special Specialty Running is not just Running Footwear. The experience must go beyond fitting a customer for a pair of shoes. Buying, Presenting, and Selling your suite of services are like three legs of a stool. They are inextricably linked and must all receive equal attention and focus in order for the stool to support the customer’s expectations and garner their loyalty. 5:00pm to 6:15pm—Field trip to Specialty Shops Shop the good and the bad of specialty retail. Join Parker Karnan on a tour of specialty retailers in downtown Bethesda. Examine effective and ineffective ways to buy, present, and sell an experience to the customer. Gain insight on practical presentation techniques that you can use to enhance your store’s visual image. 6:15pm – Group Dinner in downtown Bethesda Tuesday, August 24th Day 2 – Buying, Presenting, and Selling for success 7:00am -Breakfast Buffet at Residence Inn by Marriott 8:00am to 9:30am – Creating and Buying your Footwear Inventory Plan • Many stores are great at selling shoes, but fewer of them are great at buying them. Buying what sells at the right time in the right amount is the name of the game. This session will walk you through an easy to use buying module that will tell you what to buy, when, and how much, based on your monthly footwear sales. This session will guide you towards maximizing trade discounts, increasing cash flow and improving return on inventory investment. 4 WWW.RUNNINGINSIGHT.COM • © 2010 FORMULA4MEDIA LLC.
2010 Workshop: Keeping Specialty Special
Sponsored by The Independent Running Retailers’ Association, Saucony & Bodyglide Hosted by Karnan Associates and Formula 4 Media August 23-25, Bethesda, MD<br /> <br /> Workshop Agenda<br /> <br /> Pre-workshop Training – A member of the Karnan Associates team will be assigned to your store and will get you ready for the workshop. They will make sure you arrive in Chicago with everything you will need to get full benefit from all the sessions.<br /> <br /> Monday, August 23rd<br /> <br /> Day 1 – Keeping Specialty Special<br /> <br /> Registration and Packet pick-up<br /> <br /> 12:30pm to 1:00pm<br /> <br /> Sign in, pick up your welcome pack and meet up before the workshop begins. This is a great opportunity to meet new colleagues and renew old friendships.<br /> <br /> 1:00 Opening – Keeping Specialty Special<br /> <br /> The running channel is primed to become a 1 billion dollar channel by the end of 2013. What are you doing to prepare for that growth? Predators are coming in to get a piece of the action. Customers have more choice than ever. Running Specialty is no longer a low profile channel in the industry.<br /> <br /> What can you do to prepare for challenges we will certainly face in the upcoming years.<br /> <br /> 2:00pm to 3:15pm—Keeping the Business Special<br /> <br /> A special business is always a good business. What all businesses need to know in order to turn their passion into profits. This session will introduce the Karnan Associates retail dashboard and explain why every business needs to have certain key indicators at their fingertips.<br /> <br /> 3:30pm to 4:45pm—Keeping the Experience Special<br /> <br /> Specialty Running is not just Running Footwear. The experience must go beyond fitting a customer for a pair of shoes. Buying, Presenting, and Selling your suite of services are like three legs of a stool. They are inextricably linked and must all receive equal attention and focus in order for the stool to support the customer’s expectations and garner their loyalty.<br /> <br /> 5:00pm to 6:15pm—Field trip to Specialty Shops<br /> <br /> Shop the good and the bad of specialty retail. Join Parker Karnan on a tour of specialty retailers in downtown Bethesda.<br /> <br /> Examine effective and ineffective ways to buy, present, and sell an experience to the customer. Gain insight on practical presentation techniques that you can use to enhance your store’s visual image.<br /> <br /> 6:15pm – Group Dinner in downtown Bethesda<br /> <br /> Tuesday, August 24th<br /> <br /> Day 2 – Buying, Presenting, and Selling for success<br /> <br /> 7:00am - Breakfast Buffet at Residence Inn by Marriott<br /> <br /> 8:00am to 9:30am – Creating and Buying your Footwear Inventory Plan<br /> <br /> • Many stores are great at selling shoes, but fewer of them are great at buying them. Buying what sells at the right time in the right amount is the name of the game. This session will walk you through an easy to use buying module that will tell you what to buy, when, and how much, based on your monthly footwear sales. This session will guide you towards maximizing trade discounts, increasing cash flow and improving return on inventory investment.<br /> <br /> The workshop will combine presentations, interactive discussions and a tour of leading specialty stores that all appeal to run specialty consumers such as Lululemon, Lucy, City Sports, and Racquet and Jog<br /> <br /> 9:45pm to 11:30pm – Creating and Buying your Apparel Inventory Plan<br /> <br /> • The apparel department is usually the lowest performing department in a specialty running store. This session reveals the art and science behind your apparel business and demonstrates how you can synch your apparel philosophy with the rest of the store. The nuances of fi t, activity, and style can resonate to your customer boosting sales and profi ts. Put into practice, your apparel department will establish franchise categories and styles that provide a much needed foundation for this fl edgling department.<br /> <br /> 11:30am to 12:30 Lunch 12:30 to 1:30 – Presenting Effectively<br /> <br /> • Get credit for what you do. Make sure that the customer knows you “get it” as soon as they walk in your store’s door. Taking from what we learned on our fi eld trip, we will build a specialty running fl oor set that helps your customer shop and catapults your staff to sell<br /> <br /> 2:00 to 4:00 – Selling Effectively<br /> <br /> • In this session we will put it all together. You’ve bought the right product and presented it the right way. Now your team sells the value to your customer. In this session we will outline a proven selling process that promotes an environment that expands sales outside of footwear. We will show effective<br /> <br /> Techniques to transition the customer from footwear to apparel.<br /> <br /> We will clinic on how men and women alike can sell more bras.<br /> <br /> Ultimately, we will demonstrate that the IRRA selling process will build value in the eyes of the customer and build sales volume in your business.<br /> <br /> 4:00 to 5:00 – Best Practices Roundtable and Open Discussion<br /> <br /> • How have you been inspired to keep your specialty shop special? Retail Attendees will discuss strategies and methods that make their businesses thrive (facilitated by Parker Karnan)<br /> <br /> 5:00pm – Workshop Concludes<br /> <br /> Wednesday, August 25th<br /> <br /> 7:00am - Breakfast on your own<br /> <br /> 8:00am - 5:00pm - One-on-One with Karnan Associates<br /> <br /> Still have questions that need answered on a topic that we did not present? Want to dive deeper on specifi c issues surrounding your business? Karnan Associates has devoted this day to offer Oneon- Ones with Parker Karnan. Bring all your questions, comments and concerns to a 90 minute private meeting to ensure that you received the biggest ROI possible from this workshop.<br />
