Running Insight Running Insight VO2 NO13 : Page 2
Formula 4 Media, Karnan Associates to Host Specialty Run Workshop Next Month Keeping Specialty Special is the Theme for Two-Day Session F ormula 4 Media, producers of the Running Event, and Karnan Associates will be hosting a two-day in-depth workshop for running stores August 23-24th at the Residence Inn Bethesda Hotel in Bethesda, MD. Additionally, August 25th is a bonus day for six retailers. Karnan Associates will be hosting 90 minute One-on-One meetings for the first six stores who register for the event and sign up for an appointment. “Keeping Specialty Special” will be the theme of the workshop which has been designed to help running stores prepare for growth, deal with competition and strengthen their businesses for the future. “The running channel is primed to become a $1 billion channel by the end of 2013,” said Parker Karnan, president of Karnan Associates, a frequent speaker at the Running Event, who has consulted with dozens of run specialty stores over the past few years. “This workshop will help stores prepare for that growth and for the changing land-scape in the running business. Predators are coming in to get a piece of the action. Customers have more choice than ever. Running Specialty is no longer a low profile channel in the industry. This workshop will help stores prepare for challenges they will certainly face in the up-coming years.” The workshop will combine presentations, interactive Anyone interested in attending as a retailer or sponsor can contact Kris Gill of Karnan Associates at kris@karnanassociates.com or Mark Sullivan at msullivan@formula4media.com discussions and a tour of leading specialty stores that all appeal to run specialty consumers such as Lululemon, Lucy, City Sports, and Racquet and Jog. Presentation topics will cover: • Winning against non-specialty competition • Buying, presenting and selling product • Best Practices Roundtable and discussion The workshop will combine discussion of these big picture issues with individual analysis and evaluation of all the stores that attend. “Each store will receive what amounts to a day of personalized consulting from the Kar-nan Associates team,” said Mark Sullivan, president of Formula 4 Media. “Our goal is to provide individual focus and attention in a workshop setting for all the stores in attendance.” Because of the “consultative” approach of the work-shop, attendance will be limited to 20 stores. The fee for the workshop is $895 and that covers two executives per store. IRRA members receive a special price of $795. Stores can register by visiting www.karnanassociates. com/workshops.php The format of the event will also include presentations from several sponsoring vendors who are helping to under-write the cost of the event. Saucony, Bodyglide and the In-dependent Running Retailers’ Association have signed on as sponsors to date and several sponsorship slots remain. Bethesda was chosen as the location because of the high density of running stores within a four hour drive. Stores can travel in on Monday morning and head out Tuesday late af-ternoon, spending only one night away from the store. n RUNNING INSIGHT® © 2010 Formula4Media, LLC. Published twice each month, is edited for owners and top executives at running specialty stores and available only via email. The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. To have your name added to the circulation list, please send an email to msullivan@formula4media.com. Formula4Media, LLC, 299 East Shore Road, Suite 207, Great Neck, NY 11023. Tel: 516-305-4710. Publisher: Troy Leonard, tleonard@formula4media.com; Advertising: Jeff Nott, jnott@formula4media.com; Jeff Gruenhut, jgruenhut@formula4media.com; Troy Leonard, tleonard@formula4media.com; Beth Gordon, bgordon@formula4media.com. 2 WWW.RUNNINGINSIGHT.COM • © 2010 FORMULA4MEDIA LLC.
Formula 4 Media, Karnan Associates to Host Specialty Run Workshop Next Month
Formula 4 Media, producers of the Running Event, and Karnan Associates will be hosting a two-day in-depth workshop for running stores August 23-24th at the Residence Inn Bethesda Hotel in Bethesda, MD. Additionally, August 25th is a bonus day for six retailers. Karnan Associates will be hosting 90 minute One-on-One meetings for the first six stores who register for the event and sign up for an appointment.<br /> <br /> “Keeping Specialty Special” will be the theme of the workshop which has been designed to help running stores prepare for growth, deal with competition and strengthen their businesses for the future.<br /> <br /> “The running channel is primed to become a $1 billion channel by the end of 2013,” said Parker Karnan, president of Karnan Associates, a frequent speaker at the Running Event, who has consulted with dozens of run specialty stores over the past few years. “This workshop will help stores prepare for that growth and for the changing landscape in the running business. Predators are coming in to get a piece of the action. Customers have more choice than ever. Running Specialty is no longer a low profile channel in the industry. This workshop will help stores prepare for challenges they will certainly face in the upcoming years.” The workshop will combine presentations, interactive discussions and a tour of leading specialty stores that all appeal to run specialty consumers such as Lululemon, Lucy, City Sports, and Racquet and Jog.<br /> <br /> Presentation topics will cover:<br /> <br /> • Winning against non-specialty competition<br /> <br /> • Buying, presenting and selling product<br /> <br /> • Best Practices Roundtable and discussion The workshop will combine discussion of these big picture issues with individual analysis and evaluation of all the stores that attend. “Each store will receive what amounts to a day of personalized consulting from the Karnan Associates team,” said Mark Sullivan, president of Formula 4 Media. “Our goal is to provide individual focus and attention in a workshop setting for all the stores in attendance.” Because of the “consultative” approach of the workshop, attendance will be limited to 20 stores. The fee for the workshop is $895 and that covers two executives per store. IRRA members receive a special price of $795.<br /> <br /> Stores can register by visiting www.karnanassociates. com/workshops.php The format of the event will also include presentations from several sponsoring vendors who are helping to underwrite the cost of the event. Saucony, Bodyglide and the Independent Running Retailers’ Association have signed on as sponsors to date and several sponsorship slots remain.<br /> <br /> Bethesda was chosen as the location because of the high density of running stores within a four hour drive. Stores can travel in on Monday morning and head out Tuesday late afternoon, spending only one night away from the store.
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