OFA Bulletin March/April 2013 : Page 2

OFA MissiOn sTATEMEnT To support and advance professional horticulture. OFA – ThE AssOciATiOn OF hOrTiculTurE PrOFEssiOnAls Forum taking the ofa/anla joint venture to the next level By Michael V. Geary, CAE 2130 Stella Court, Columbus, Ohio 43215-1033 USA Phone: 614-487-1117 Fax: 614-487-1216 ofa@ofa.org • www.ofa.org OFA BullETin March/April 2013 • NUMBER 938 EdiTOriAl sTAFF breeders, greenhouse and nursery growers, garden center retailers, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry supply chain. A membership and organizational study performed at the end of 2011 indicated members of both associations want the organizations to work closer to unify the industry. Before the consolidation is finalized OFA and ANLA will be working to secure the formal support of our respective memberships, merge operations, complete corporate and legal requirements, determine a dues structure, and confirm a new name, among other activities. In the meantime, both groups will continue to offer their respective member services and industry-wide programs. It’s a very exciting time for the horticulture industry. The future success of the industry, which includes the entire supply chain, will require different thinking and grander strategies from all of us. As progress continues, updates are shared with members and made public at OneVoiceOneIndustry.com. Scott Leyshon, Editor Stephen A. Carver, Ph.D. Laura Kunkle cOnTriBuTOrs Tina Rovito Bemis Michael V. Geary Brian Jackson Hye-Ji Kim Kelvin Sewake Bill Fonteno Lynn P Griffith, Jr. Pablo Jourdan Paul Pilon Susan Stieve Earlier this year, OFA and the American Nursery & Landscape Association (ANLA) launched their first joint event as they co-hosted Next Level, an educational conference designed to help participants develop their business acumen and personal leadership skills. Next Level was held at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. The conference represents one of the significant achievements of the proposed consolidation between the two groups. Beginning last summer, a volunteer advisory group made up of members from both organizations worked with our collective staff to develop this built-from-scratch Next Level conference. This event was the beginning of great things to come for our organizations and our profession. Following one year of working together in a joint venture structure, the boards of directors for both organizations resolved at the end of last year to continue supporting the development of a comprehensive horticultural trade association, including the planned governance structure. The plan is to launch the new association by January 1, 2014, pending approval by members. The new organization will represent the whole of the ornamental plant industry, including shAring yOur knOwEldgE if you would like to submit an article for consideration for the OFA Bulletin , please contact scott leyshon to learn about content guidelines and submission requirements. scott may be contacted at sleyshon@ofa.org or 614-487-1117. Published Bimonthly Tom Hilgeman, White Oak Gardens, Cincinnati, Ohio Copyright OFA 2013. Permission is hereby given to reprint articles appearing in this OFA Bulletin provided the following reference statement appears with the reprinted article: “Reprinted from the OFA Bulletin, (phone: 614-487-1117) March/April 2013, Number 938.” No endorsement is intended for products mentioned in this OFA Bulletin, nor is criticism meant for products not mentioned. The authors and OFA assume no liability resulting from the use of practices printed in this OFA Bulletin. OFA and the American Nursery and Landscape Association (ANLA) are working together to form a new trade association to unify the horticulture industry— ONE VOICE, ONE INDUSTRY MiChAel V. GeAry, CAe Chief Executive Officer OFA – The Association of Horticulture Professionals 2130 Stella Ct Columbus, OH 43215 614-487-1117 mgeary@ofa.org 2

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