Direct Line April 2011 : Page 1
Direct April 6, 2011 The official magazine of the Rocky Mountain Direct Marketing Association Line Wednesday, April 6, 2011 Meeting Line Up Location: Pepsi Center Continental Divide, Located on the Club Level 1000 Chopper Circle, Denver, CO 80204 FREE Parking in Lot A, Enter through VIP doors. LUNCHEON PRESENTATION NOON -1:30 P.M. The Business of BroncoMania Cementing one-on-one customer relationships — 76,125 times a Sunday For 34 years, Jim Saccomano has been intimately involved in molding one of the most loyal and highly energized fan bases in American sports. What’s the secret to this magic spell? How do the Denver Broncos continue to create the atmosphere for Invesco Field sellouts week after week, through high times and low? Workshop Registration: 10:30 a.m. Workshop: 10:00-11:30 a.m. Media Technology Jerry W. Lewis Workshop: By 3/30 After 3/30 Member $35 $39 Non-Member $45 $49 Luncheon Presentation Registration: 11:30 a.m. Luncheon: Noon -1:30 p.m. The Business of BroncoMania Jim Saccomano Luncheon: Member Non-Member By 3/30 After 3/30 $35 $40 $50 $55 Jim Saccomano Luncheon Presented by Saccomano, vice president of Corporate Communications for the Broncos, will share insights on these topics and much more as the featured speaker April 6, at a luncheon hosted by the Rocky Mountain DMA. Like every business, staying top of mind with buyers has grown into a high-tech game. Register Early And Save! When John Fox was hired last month as the team’s new head coach, Saccomano asked Hall of Fame quarterback John Elway, now VP of football operations for the Broncos, to Tweet the news to his legion of followers – creating huge buzz in the football and media worlds. Twitterology was nowhere – nowhere – on the horizon when Saccomano started working for the Denver Broncos in 1978. That was a year after the Broncos made their first of six trips to the Super Bowl – and Elway had yet to take his first snap at Stanford. Fans in those days read the Denver Post or Rocky Mountain News for player stats; controversies over online ticket sales, player unions and club seating lurked far in the future. Come kickoff time, they muted network TV broadcasters in favor of the rhythms of Bob Martin’s masterful play-by-play call on KOA Radio. Ticketmaster was in diapers, and loyal fans bought tickets, by and large, through the mail or by walking up to quaint wooden ticket booths. But whether buying “Orange Crush” memorabilia or soaking up another plastic-cup beer in the South Stands, fans cherished what felt like a one-on-one relationship with the hapless losers clad in vertical-striped stockings; with the team that shelled out cash for “Lend-Lease Jackie Lee” and gained legitimacy under the tutelage of “Half-a-Loaf Lou Saban.” Times change, and the one-on-one relationship with the fan – already largely an illusion by the 1970s – grew harder and harder to maintain. Still, on the heels of decades of NFL expansion and technological change, the Denver Broncos maintain a congenial stranglehold on the hearts and wallets of four generations of Coloradans. Let our sponsor, CPC Solutions, help you register for RMDMA’s April 6th events. Just use your mobile smart phone to scan this QR Code, and follow the directions – it’s that simple! (or register via RMDMA.org) Register Today! 48-hour cancellation required. No-shows will be billed. Online: www.RMDMA.org Call: (720) 922-9413 Email: RMDMA-Ed@rmdma.org Industry Certification The RMDMA offers the region’s most sought-after marketing certification. Register NOW for the next CDIM session, starting March 24! Call 303-870-3743 or email to Furman.Donna@gmail.com
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