Direct Line February 2011 : Page 1
Direct February 2, 2011 Denver is home to one of the largest Latino communities in the United States, but it is not Los Angeles, or New York, or Miami. Research and experience have taught us a great deal about cultural nuances and buying habits of Hispanic consumers; direct marketers throughout America’s heartland likely will find success with different strategies than are employed in America's largest markets. Laura Sonderup, the region’s No. 1 authority on Hispanic marketing, has been a high-profile speaker, trainer and advocate in the arena for more than a decade. Among the topics she’ll cover: • Demographics: Numbers and statistics, including the latest from the Census Bureau • Acculturation vs. Cultural Tension: why is it important to know the difference? • Common misconceptions: What works, what doesn’t, what you shouldn’t ever try ... The official magazine of the Rocky Mountain Direct Marketing Association Line Wednesday, February 2, 2011 Meeting Line Up Location: Pepsi Center Continental Divide, Located on the Club Level 1000 Chopper Circle, Denver, CO 80204 FREE Parking in Lot A, Enter through VIP doors. LUNCHEON PRESENTATION NOON -1:30 P.M. Hispanic marketing in the Heartlands Luncheon Presentation Registration: 11:30 a.m. Hispanic Marketing in the Heartlands / Laura Sonderup Luncheon: Member Non-Member By 1/26 After 1/26 $35 $40 $50 $55 Luncheon: Noon -1:30 p.m. Register Early And Save! Workshop Registration: 1:30 p.m. Loyal Customers: Why do they Matter? / Sallie Burnett (Note time change for Workshop) Workshop: By 1/26 After 1/26 Member $35 $39 Non-Member $45 $49 Workshop: 1:45-3:15 p.m. Register Today! 48-hour cancellation required. No-shows will be billed. O n l i n e : www.RMDMA.org C a l l : (720) 922-9413 E m a i l : RMDMA-Ed@rmdma.org Let our sponsor, CPC Solutions, help you register for RMDMA’s February 5 events. Just use your mobile smart phone to scan this QR Code, and follow the directions – it’s that simple! (or register via RMDMA.org) Industry Certification The RMDMA offers the region’s most sought-after marketing certification. Register NOW for the next CDIM session, starting Jan. 20! Call 303-870-3743 or email to Furman.Donna@gmail.com
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