Direct Line January : Page 1
Direct January 5, 2011 The official magazine of the Rocky Mountain Direct Marketing Association Line Wednesday, January 5, 2011 Meeting Line Up Location: Pepsi Center The Ridgeline, Located on the Club Level 1000 Chopper Circle, Denver, CO 80204 FREE Parking in Lot A, SW of the arena. Enter through VIP doors. LUNCHEON PRESENTATION NOON -1:30 P.M. 30 Ideas in 60 Minutes Offered up as luncheon treats in short bursts of inspiration and instruction, you will find these 30 ideas just the thing to make your marketing diet complete. Our panel showcases four top-notch direct-marketing experts – Sallie Burnett of Customer Insight Group, Deb Daufeldt of Second Story Solutions, Ryan Hartmann of Wizbang Solutions and Ian Serff of Serff Creative. This is a program not to be missed! “30 Ideas in 60 Minutes” continues a long tradition of new ideas for New Year’s week – this annual program is consistently one of the RMDMA’s hottest tickets of the year! Visit www.RMDMA.org today for registration information and links to signup ... it couldn’t be easier. And the program? Guaranteed to get your creative juices flowing to find new ways, in 2011, to look at the problems that perplexed you in 2010. Moderated by John Baylis, Marketing Manager, Direct Sign Wholesale In today's demanding workplace, your knowledge of effective direct-marketing techniques needs to be current and broad. Regardless of your area of expertise, you need to be versed in many areas of marketing – not just your specialization. With that in mind, join us on Wednesday January 5, for “30 Ideas in 60 Minutes.” Moderator John Baylis will conduct our four expert panelists through a fast-paced, interactive presentation that covers four diverse areas of direct marketing activity: Best practices in the areas of Social Media, Creative, Data Modeling and E-mail Marketing. Best Practices for Effective Direct Marketing These brief, fact-packed presentations include: • Creating consistency for your brand • Data modeling – who is doing it and why? • The 3 “C’s of E-Mail Marketing – Consistency, Commitment and Continuity • Integrating social media into your existing communications Get new insight on four key marketing areas! Sign up today at www.RMDMA.org. Workshop: By 12/29 Member $35 Non-Member $45 After 12/29 $39 $49 Morning Workshop Registration: 9:30 a.m. Workshop: 10:00-11:30 a.m. The Power of your Brand / Ian Serff Register Early And Save! Luncheon: Member Non-Member By 12/29 After 12/29 $35 $40 $50 $55 Luncheon Presentation Registration: 11:30 a.m. Luncheon: Noon -1:30 p.m. 30 Ideas in 60 Minutes / Panel of Experts: Sallie Burnett, Deb Daufeldt, Ryan Hartman, Ian Serff; moderated by John Baylis Register Today! 48-hour cancellation required. No-shows will be billed. O nline: www.RMDMA.org Call: (720) 922-9413 Email: reservations@RMDMA.org In This Issue President’s Letter . . . . . . . . . . . . . 3 Effective Website Design . . . . . . . 4 Sales . . . . . . . . . . . . . . . . . . . . . . . 6 Copywriting . . . . . . . . . . . . . . . . . . 7 ABCs of e . . . . . . . . . . . . . . . . . . . 8 Industry Certification The RMDMA offers the region’s most sought-after marketing certification. For more information about our next CDIM program offering in January, please turn to page 10, or call 720-922-9413. DM at its Best . . . . . . . . . . . . . . . . 9 January CDIM Program . . . . . . . 10 ED-it . . . . . . . . . . . . . . . . . . . . . . 11
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