Christian Radio Guide Jul/Aug-2010 : Page 6

Cover Story K-LOVE – Positive and Encouraging In our first three issues, we brought you the stories of Christian stations that are serving the needs of their community both locally and regionally. We shared with you the blessing that God had given them, as they went about the mission of spreading the Gospel so their listeners would come to know Christ as their personal Lord and Savior. In this issue, we are going to highlight a nationwide Christian “Superstation,” K-LOVE. Just like the stations we have highlighted in our previ-ous issues, K-LOVE comes from a humble root. A single station that God used and nurtured to grow into a national network that reaches about 6 million listeners every week. The Beginning K-LOVE’s parent company, Educational Media Foun-dation (EMF), was founded in 1981 by Bernice Worley. KCLB in Santa Rosa, California was EMF’s first sta-tion. It began broadcasting in 1982 as “The Positive Alternative” and remained a solo local Christian music station until 1987 when application was made for a San Francisco translator license and a booster on nearby Mount St. Helena in the Mayacmas Mountains of Sonoma County, California. 1988 was a banner year for EMF – the first affiliate station KCLM in the Salinas-Monterey market came on board and an EMF translator in San Jose began broad-casting. This was also the year that the K-LOVE logo made its debut. K-Love’s Full Time Staff of Ministers Pro–Active Ministry To this end, K-LOVE is an interactive Christian radio ministry that pro-actively encourages its listeners to be-come involved in their local communities, their churches and with individuals, regardless of faith. LIsa and Eric K-LOVE’s Morning Team Faith Focused While it hopes for non-believers to tune in, K-LOVE is first and foremost a Christian station whose highest priority is serving our Lord and Savior Jesus Christ. The air staff openly talks about personal faith and encourages dialogue with listeners, asking them to share their stories. Every day listeners hear other listeners talk about how Jesus has touched another life. They hear of prayers answered and miracles that have occurred. Listeners talk about how K-LOVE has helped them in times of need, as God spoke to them through the music, keeping them open to their faith, ministering to their need at that moment they needed it the most, and how God is with them every moment of their lives. EMF’s President and CEO Mike Novak The 90’s The 90s brought some major changes to EMF, and the headquarters moved to Sacramento, California. In the neighboring state of Oregon, a new network called Air 1 was organized and began broadcasting. Air 1 eventually joined EMF and moved its operation from Oregon into the new Rocklin, California headquar-ters with K-LOVE. In 2007 Mike Novak was appointed as President and CEO of EMF. PAGE 6 It’s Not About the Numbers For Mike Novak, it isn’t the number of people that K-LOVE reaches that counts, it’s each individual lis-tener that is important. Mike believes, just as the Bible teaches us, in reaching each individual as an individual, and not only making a difference in their life, but in encouraging them to go out and make a difference in the lives they touch each day. Radio Guide • July-August 2010 Listeners also talk about trials and tribulations they are experiencing and how they see and feel God work-ing in their lives. The testimony is powerful as God uses K-LOVE to touch the lives of listeners in a deep and profound way. Holding to this Biblical principal, K-LOVE has a pro-gram call M.A.D., or Make A Difference. The K-LOVE web site has a page that lists a few simple ways its listeners, and Christians in general, can touch someone’s life. It can be a gesture as simple as buying a co-worker a cup of coffee. These simple acts of kindness can open the door for God to plant the seed of faith that the Spirit can nur-ture and grow. Ministry Growth As the ministry has grown, K-LOVE’s in-frastructure has grown stronger. A team of five pastors is avail-able to meet the spiri-tual needs of listeners off the air. Not only does the pastoral staff and the K-LOVE air and administrative staff Now that you see the foundation that God has laid for this ministry let’s explore how K-LOVE is similar to the local or regional station you may run or work for. Programming On the air, K-LOVE offers a contemporary Christian music format with excerpts and insights from God’s Word. The format is designed to give believers encouragement as they walk their daily path in life and to uplift their spirits when they hit those inevitable obstacles. With its music based format, K-LOVE is an easy choice for non-believers as well as Christians. When K-LOVE begins broadcasting in a market, listeners come from both adult contemporary and country stations, according to Novak, and new markets are entered only after careful prayer. This is the philosophy that Mike instills in K-LOVE’s staff. On or off the air, the staff is encouraged to “make a difference in people’s lives where they are, because that is where the need is.” by Ernie Belanger The Staff in Prayer pray several times a day, individually for each of the 34,000 prayer requests that are received on average every month, but the pastoral staff also spends its days talking and praying with K-LOVE listeners in need. Many of the calls deal with people in crisis. The pastoral team counsels an average of one person every day who is contemplating suicide. The K-Love Web Site K-LOVE listeners are encouraged to visit the web site to submit prayer requests or become a prayer partner to pray for others. (Continued on Page 8)

Cover Story

Ernie Belanger

K-LOVE – Positive and Encouraging<br /> <br /> In our first three issues, we brought you the stories of Christian stations that are serving the needs of their community both locally and regionally. We shared with you the blessing that God had given them, as they went about the mission of spreading the Gospel so their listeners would come to know Christ as their personal Lord and Savior.<br /> <br /> In this issue, we are going to highlight a nationwide Christian “Superstation,” K-LOVE.<br /> <br /> Just like the stations we have highlighted in our previous issues, K-LOVE comes from a humble root.<br /> <br /> A single station that God used and nurtured to grow into a national network that reaches about 6 million listeners every week.<br /> <br /> The Beginning<br /> <br /> K-LOVE’s parent company, Educational Media Foundation (EMF), was founded in 1981 by Bernice Worley.KCLB in Santa Rosa, California was EMF’s first station.<br /> It began broadcasting in 1982 as “The Positive Alternative” and remained a solo local Christian music station until 1987 when application was made for a San Francisco translator license and a booster on nearby Mount St. Helena in the Mayacmas Mountains of Sonoma County, California.<br /> <br /> 1988 was a banner year for EMF – the first affiliate station KCLM in the Salinas-Monterey market came on board and an EMF translator in San Jose began broadcasting.This was also the year that the K-LOVE logo made its debut.<br /> <br /> The 90’s<br /> <br /> The 90s brought some major changes to EMF, and the headquarters moved to Sacramento, California.<br /> <br /> In the neighboring state of Oregon, a new network called Air 1 was organized and began broadcasting.<br /> <br /> Air 1 eventually joined EMF and moved its operation from Oregon into the new Rocklin, California headquarters with K-LOVE.<br /> <br /> In 2007 Mike Novak was appointed as President and CEO of EMF.<br /> <br /> Now that you see the foundation that God has laid for this ministry let’s explore how K-LOVE is similar to the local or regional station you may run or work for.<br /> <br /> Programming<br /> <br /> On the air, K-LOVE offers a contemporary Christian music format with excerpts and insights from God’s Word.The format is designed to give believers encouragement as they walk their daily path in life and to uplift their spirits when they hit those inevitable obstacles.<br /> <br /> With its music based format, K-LOVE is an easy choice for non-believers as well as Christians. When K-LOVE begins broadcasting in a market, listeners come from both adult contemporary and country stations, according to Novak, and new markets are entered only after careful prayer.<br /> <br /> Faith Focused<br /> <br /> While it hopes for non-believers to tune in, K-LOVE is first and foremost a Christian station whose highest priority is serving our Lord and Savior Jesus Christ.<br /> <br /> The air staff openly talks about personal faith and encourages dialogue with listeners, asking them to share their stories.<br /> <br /> Every day listeners hear other listeners talk about how Jesus has touched another life. They hear of prayers answered and miracles that have occurred.<br /> <br /> Listeners talk about how K-LOVE has helped them in times of need, as God spoke to them through the music, keeping them open to their faith, ministering to their need at that moment they needed it the most, and how God is with them every moment of their lives.<br /> <br /> Listeners also talk about trials and tribulations they are experiencing and how they see and feel God working in their lives. The testimony is powerful as God uses K-LOVE to touch the lives of listeners in a deep and profound way.<br /> <br /> It’s Not About the Numbers<br /> <br /> <br /> For Mike Novak, it isn’t the number of people that K-LOVE reaches that counts, it’s each individual listener that is important.<br /> <br /> Mike believes, just as the Bible teaches us, in reaching each individual as an individual, and not only making a difference in their life, but in encouraging them to go out and make a difference in the lives they touch each day.<br /> <br /> This is the philosophy that Mike instills in K-LOVE’s staff. On or off the air, the staff is encouraged to “make a difference in people’s lives where they are, because that is where the need is.”<br /> <br /> Pro–Active Ministry<br /> <br /> To this end, K-LOVE is an interactive Christian radio ministry that pro-actively encourages its listeners to become involved in their local communities, their churches and with individuals, regardless of faith.<br /> <br /> Holding to this Biblical principal, K-LOVE has a program call M.A.D., or Make A Difference. The K-LOVE web site has a page that lists a few simple ways its listeners, and Christians in general, can touch someone’s life. It can be a gesture as simple as buying a co-worker a cup of coffee.<br /> <br /> These simple acts of kindness can open the door for God to plant the seed of faith that the Spirit can nurture and grow.<br /> <br /> Ministry Growth<br /> <br /> As the ministry has grown, K-LOVE’s infrastructure has grown stronger. A team of five pastors is available to meet the spiritual needs of listeners off the air. Not only does the pastoral staff and the K-LOVE air and administrative staff pray several times a day, individually for each of the 34,000 prayer requests that are received on average every month, but the pastoral staff also spends its days talking and praying with K-LOVE listeners in need.<br /> <br /> Many of the calls deal with people in crisis. The pastoral team counsels an average of one person every day who is contemplating suicide.<br /> <br /> The K-Love Web Site<br /> <br /> K-LOVE listeners are encouraged to visit the web site to submit prayer requests or become a prayer partner to pray for others.<br /> <br /> On the site, listeners can also find the “Wall of Prayer” where they can post the names of service members and request prayer for that person. The Prayer Wall also offers listeners an opportunity to leave a note of encouragement for the brave men and women serving in the Military.<br /> <br /> A Glowing Example K-LOVE’s website is an excellent example of how a Christian station can use the Internet to become more interactive with its listeners off the air.<br /> <br /> In addition to allowing visitors to listen on line, there are a plethora of pages for use by visitors and listeners.<br /> <br /> The site has all the latest information on the Christian artists heard on the air, with links to their sites. The Ministry page has a section that encourages listeners to share stories of how God has touched their lives, to submit prayer requests and more. K-LOVE’s staff considers listeners “family” and encourages interaction with them and with other listeners.<br /> <br /> A Local Flavor<br /> <br /> Although it is a national network, K-LOVE’s outreach is local, too. Each region has a local manager. This allows K-LOVE to be more personally involved in the communities it serves.<br /> <br /> Regional staff members attend community events promoting K-LOVE and interacting with local listeners, believers and non-believers, as well as local churches and Christian ministries.<br /> <br /> They relay “news” from the region to K-LOVE headquarters for possible use on the air as part of KLOVE’s news, or to have event information uploaded to the local translator or full service station for dissemination to local listeners.<br /> <br /> An Impressive Ministry <br /> <br /> Yes, K-LOVE’s operation is pretty impressive. But one thing the Spirit led me to see in my conversations with Mike Novak is that this organization isn’t ego driven.<br /> <br /> K-LOVE’s management team and staff truly know that they are humble servants of God and that He gave them the talents and skills they have and the opportunity to use them for His greater glory.<br /> <br /> Mike and the EMF board members individually see themselves as the humble temporary stewards of this gift.They know K-LOVE is God’s, and that He has blessed them with the duty and honor to care for His gift.<br /> <br /> Closing Thoughts <br /> <br /> If you think about it for a moment, it is easy to see how God has led this ministry to do His work, His way. K-LOVE is an example of a well-run radio ministry, with its eye on “the ball,” keeping the command of the Great Commission, connecting to its listeners with love and encouragement and helping them to understand their relationship with God and how that applies to them daily.<br /> <br /> And with their off air ministerial staff, K-LOVE is there when listeners need prayer and personal counseling. <br /> <br /> <br />

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