Tips Tools and Techniques Winter 2008 : Page 1

T IPS | TOOLS | T E C HNIQU E S The Pantone® Goe System As you may be aware, PANTONE® has launched a new color communication system called The PANTONE® Goe™ System. It has been 45 years since PANTONE®, Inc. introduced the original PANTONE MATCHING SYSTEM®. The communication industry has undergone many changes since PANTONE® first started on its path to becoming the printing industry standard for color specification. The PANTONE® Goe™ System is an entirely new system and is not intended to replace the internationally accepted line of PANTONE MATCHING SYSTEM® products. It is intended to enhance the current system. The new PANTONE® Goe™ System adds 2,058 new solid PANTONE® color choices to the PANTONE FORMULA GUIDE, arranged in an intuitive chromatic-like arrangement for simple, precise cross media color specification. The relevant colors reflect the influences of today’s global society and give confidence to the creative community that their designs can be accurately reproduced – anywhere. The PANTONE® Goe™ System was developed in close consultation with designers, printers, digital software and ink and paper manufacturers. The system was built with the latest knowledge of advanced color science, color measuring techniques and digital color display and print environments to ensure that it would be extremely versatile and effective in the rapidly expanding world of digital design, animation and print. Continued on back page Winter 2008 Quarterly Newsletter Also in this issue: T IPS | Top Ten Reasons to Use Print T OOL S | Keep Your Document Under Control With InDesign Grids

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