We understand the luxury market like no one else Providing you with the information you need to make an informed decision To help our clients make better informed real estate decisions, we publish our exclusive Long & Foster LuxInsight, a luxury housing update that provides a broad overview of real estate market trends for luxury properties. With statistics on sale prices, inventory, housing demand, new listings and more, you can stay current on the latest luxury market conditions in your area. LuxInsight is available for major regions across the Mid-Atlantic and Northeast, including: Washington, D.C. Baltimore, MD Philadelphia, PA Richmond, VA Hampton Roads, VA Raleigh-Durham, NC Wilmington, DE and more Access our LuxInsight reports on the Long & Foster Newsroom: newsroom.longandfoster.com Leave no stone unturned When it comes to presenting your property to luxury buyers locally and around the world, there is no equal. With a multimedia approach to marketing your property, we capture buyers where they shop. From conventional buyers who prefer print to online shoppers using their mobile devices, we make sure every potential buyer in your area and around the world has a window seat to your property. Long & Foster Luxury Homes magazine (print and online) The Wall Street Journal Mid-Atlantic, National, Europe and Asia markets (print and online) Christie’s International Real Estate magazine (print, online, direct mail) Luxury Portfolio magazine (print and online) Unique Homes magazine Major market newspapers and magazines, including The Washington Post, Baltimore Sun, Philadelphia Inquirer, Richmond Times Dispatch and many more Choose maximum exposure when selling your luxury home More Exposure Means More Potential Buyers Choose a real estate company that believes in maximum exposure for your home — not a company that limits your home’s exposure to the most qualified buyers by keeping it private within their firm. A greater number of potential buyers equal a greater number of interested buyers. And a greater number of interested buyers brings a quicker sale and, in most cases, a higher sales price. Know the Risks of a Private Exclusive Listing A Private Exclusive Listing can sound appealing by limiting traffic to your home and promising a quick sale. But, in many cases, a Private Exclusive Listing may be in the best interest of the real estate broker and not in the best interest of the seller: Limits marketing exposure Limits the pool of qualified buyers and agents Reduces demand for your home Local, National and Global Exposure We maximize exposure for your property locally, nationally and globally — creating awareness of your home and its unique value to potential buyers and real estate agents among all firms — not limiting exposure by keeping it private. We're Everywhere Buyers Are Looking We reach more qualified buyers through our comprehensive marketing programs, all designed to reach the maximum number of buyers where they shop today. Simply put — we’re everywhere buyers are looking — in print, online, mobile, video and more. Showcasing your property through a vast online network When you place your luxury home in our hands, you can know with confidence that your home will be exposed to a worldwide audience of affluent buyers. Strengthened by the partnerships with our luxury affiliates, Long & Foster accesses an audience of prominent home buyers, affluent investors, today’s business leaders and other qualified luxury home buyers. Exposure to luxury buyers in 200+ countries Online exposure to over 7 million luxury real estate buyers Couple that with exposure on more than 50 primary real estate websites, more than 400 secondary sites and thousands of Long & Foster agent websites and the result is simple — your property is everywhere luxury buyers are searching. * For listings priced at $1 million and above only. * *For listings priced at $1 million and above, and in select areas only. . Long & Foster has a business relationship with the above companies at the time of this Not all MLSs participate in the data feeds to these sites. Please check with your REALTOR® printing. Such relationships are subject to change without notice. Long & Foster Luxury Homes magazine draws attention to all our luxury homes With Long & Foster, your home will have the opportunity to be showcased in style and grandeur in our proprietary Luxury Homes magazine. Rich in stunning photography and exquisite details, this publication paints a complete picture of your home’s charm for every reader. Distributed four times annually to more than 120,000 individuals in the Mid-Atlantic through insertion in The Wall Street Journal An extensive online campaign targets luxury clients with a household income of more than $250,000 throughout the Mid-Atlantic and the top 10 cities nationally The online campaign drives traffic to the Long & Foster Luxury Homes magazine e-book and the website where each property is showcased Our family of services working together for you Providing all you need before, during and after your transaction We make it simple for you to achieve your real estate goals. From contract to closing and beyond, we make it easy to navigate the real estate process by seamlessly providing all you need before, during and after your transaction. Whatever your real estate needs, we have a team of experts to you help you reach your goals. Long & Foster Real Estate Prosperity Home Mortgage, LLC Long & Foster Settlement Services Long & Foster Insurance Long & Foster Property Management Long & Foster Corporate Real Estate Services Long & Foster Commercial Division 1. In the Mid-Atlantic region. Source: Information included in this report is based on data supplied by MRIS and its member Association(s) of REALTORS, who are not responsible for its accuracy. Does not reflect all activity in the marketplace. January 1, 2014 – December 31, 2014. Percentages are rounded to the nearest whole number. Information contained in this report is deemed reliable but not guaranteed, should be independently verified, and does not constitute an opinion of MRIS or Long & Foster Real Estate, Inc. ©2015 All rights reserved. Christie’s International Real Estate in select areas. 2. In select areas.
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