OFA Bulletin July/August 2013 : Page 1

bulletin JULY/AUGUST 2013 NUMBER 940 are your cropS Making Money? uSing enterpriSe BudgetS to calculate coStS and profit By Paul Fisher, Alan Hodges, Bill Swanekamp, and Charlie Hall EDITOR’S NOTE: THIS IS THE THIRD IN A SERIES OF ARTICLES ABOUT THE NEW ECONOMICS OF GREENHOUSE PRODUCTION. Introduction Growth Maturity Decline You don’t need us to tell you that the floriculture industry life cycle is at a mature stage (Figure 1). Mature or declining markets are characterized by consolidation (think big growers and box stores), with producers as price takers rather than price setters. Growth of an individual business in a hyper-competitive climate is only possible by taking market share from other producers or by developing a completely new market with innovative products. In the last 10 years, USDA (2012) reports floriculture sales averaged $4.11 billion (B) annually from growers wholesaling more than $10,000 in the top 15 production states. During the period 2003-2012, revenue was fairly flat, $ Sales or Profit Revenue Time Figure 1. General Industry life cycle. MORE ON PAGE 3 Senate approveS Bill to Modernize iMMigration SySteM; roadMap for HouSe action leSS certain By Craig J. Regelbrugge The United States Senate on June 27 passed S.744, the Border Security, Economic Opportunity, and Immigration Modernization Act, by a bipartisan vote of 68 to 32. Fourteen Republicans joined a unified Democratic caucus to approve the measure, which would achieve the most sweeping overhaul and modernization of America’s immigration system since the days of President Ronald Reagan. There were some pleasant surprises and some disappointments in the vote. On the bright side, both of Tennessee’s Republican Senators supported the measure, as did Sens. This is a member benefit of OFA – The Association of Horticulture Professionals. inside this edition Are Your Crops Making Money? Using Enterprise Budgets to Calculate Costs and Profit Senate Approves Bill to Modernize Immigration System; Roadmap for House Action Less Certain The Power of Association Using Chemistry to Your Advantage: Understanding the Chemistry of Plant Nutrition Collaboration is Not a Four-Letter Word Training New Employees for Success Use a “Quality Score Program” to Grow Retention & Referrals Part 2: Marketing the AAS Winners Everyday Designs OFA Member Spotlight -Chris Currey OFA Member Spotlight -Aberfeldy Nurseries Limited OFA DIG Conference AFE Special Research Report OFA News -Welcome New Members 1 1 2 8 11 13 15 16 18 19 20 21 24 27 MORE ON PAGE 7

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