OFA Bulletin March/April 2009 : Page 1

March/April 2009 • Number 914 OFA Mourns Loss of John Holmes, OFA CEO J ohn R. Holmes, age 45, Chief Executive Officer of OFA – an Association of Horticulture Professionals, died unexpectedly Thursday evening, February 12 in Columbus, Ohio. “We are deeply saddened by John’s sudden passing. He was a great friend and a remarkable leader. The association is stronger because of his efforts,” said OFA President Bobby Barnitz. “Our thoughts and prayers are with John’s family, friends, and beloved staff during this difficult time.” John was hired by OFA in February 2002. A lifelong Hoosier, John was raised in a family dedicated to public service and helping others. His career began by serving on staff with the Indiana House of Representatives. He then worked in the government affairs division of the National Association of Mutual Insurance Companies. He later spent several years with the Indiana Health Care Association. Before joining OFA, John was the executive director of the Alliance of Indiana Rural Water. “While John’s presence will be missed, your board of directors is committed to ensuring the organization continues to meet the needs of our stakeholders and management partners. John made sure the organization had a strong infrastructure in place to survive challenging times,” said Barnitz. John received his B.A. in Political Science from Purdue University and a law degree from Indiana University. Licensed to practice law in Indiana, John was certified in association management by both the American Society of Association Executives and the U.S. Chamber of Commerce. Continued on page 2 Inside this Edition... OFA Mourns Loss of John Holmes, OFA CEO Looking Ahead in the New Political Landscape Behavioral Pricing: Maximizing Value Relative to Customer Expectations The Gardening Personality Perspective Perennial Genera - Gaillardia o f a B u l l e t i n 1 4 5 5 6 Building the Design/Build - Make Your First Meeting Worth Every Minute Ask the Doctor Closing the Recycling Loop with Plastic Horticultural Containers Building Your Business Through Referrals 11 15 16 18 John R. Holmes 1963 - 2009 Get Them While They Are Young: Fundamentals of Insect Growth Regulators Rhizoctonia Disease and Control Nominees for 2009-10 OFA Officers and the Board of Directors OFA Award of Excellence OFA News 20 22 Increase Your Profits Through Benchmark Analysis 24 29 31 32 1

OFA Mourns Loss of John Holmes, OFA CEO

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