OFA Bulletin March/April 2012 : Page 1

March/April 2012 • N u m b e r 9 3 2 March/April 2012 • Number 932 Business Decisions to Help Me Outshine the Competition By Dr. Charlie Hall O utliers: The Story of Success is Malcolm Gladwell’s third consecutive best-selling book, following Tipping Point (2000) and Blink (2005). While Tipping Point focuses on the individual’s ability to affect change in society, Outliers deals with the cultural and societal forces that give rise to opportunistic individuals. Through a series of case studies, Gladwell insists that we have all too easily bought into the myth that successful people are self-made; instead, he says they “are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot.” Gladwell defines an outlier as a person out of the ordinary “who doesn’t fit into our normal understanding of achievement.” According to Gladwell, great men and women are beneficiaries of specialization, collaboration, time, place, and culture. An outlier’s recipe for success is not personal mythos but the synthesis of opportunity and time spent on task. Framed around the biblical parable of the talents, or “The Matthew Effect,” part one of his book examines opportunity Continued on page 7 Media Quality Control for Young Plant Growers: Substrate Particle Size By Jinsheng Huang, Paul R. Fisher, and Bill R. Argo Editor’s Note: This is the first in a series of articles about media quality control procedures for young plant production. Introduction The finished plant market demands a uniform product grown or “manufactured” week after week. Plugs and liners are the beginning of the production chain. Any variability in plant growth, losses, or delays will cause downstream production problems. What is the first step in young plant production? Place seed or cuttings into or onto a substrate. Substrate problems often result in variability, losses, or delays in the crop. For example, if a substrate has fine, dusty peat, it will hold more water, dry down slower, and be more prone to waterlogging than a substrate containing a coarse peat. Substrate quality can also decline based on how the grower handles, irrigates, and fertilizes the media after delivery. Continued on page 9 Inside this Edition ... Business Decisions to Help Me Outshine the Competition Media Quality Control for Young Plant Growers: Substrate Particle Size E-Verify Overview 1 1 2 Do You See What I See? Spring Plant Shopping in Michigan Dealing with Pests in the Interior Landscape Improving Production of Echinacea from Tissue Culture 4 13 17 News from the American Floral Endowment OFA Award of Excellence Application Form Nominees for the 2012-13 OFA Officers & Board of Directors OFA News 21 27 28 30 OFA Bulletin This is a member benefit of OFA – The Association of Horticulture Professionals. 1

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